Institution Profile

A media conglomerate, media group, or media institution is a company that owns numerous companies in various mass media, i.e. television, radio, publishing, motion picture and the Internet. 

What institutions/radio stations air indie rock/pop rock artists?
Popular institutions such as Walt Disney, Universal and Sony do not usually promote indie rock/pop rock music. However, it is likely that, if a song of that genre is played a substantial amount of times on Spotify, for example, one of the 'Big 3' will pick up on the fact that the artist/s are very popular among Spotify users, and will therefore promote the artist even further by signing them to their label.
This is uncommon, however, as indie rock/pop rock artists are usually promoted by what are known as 'independent institutions'. Independent institutions are essentially commercial since they need to sell sufficient copies of a track or sell their tracks to a radio station, for example. Their motivation may well be less commercial than artists signed to Sony etc, but most independent institutions etc have to sell their texts somehow in order to survive. The BBC, for example, buys and commissions a significant proportion of it's music to air on local and national radio, so, when indie rock/indie pop music is played on a radio, it will usually be played on stations such as BBC Radio 1-3.

What is the target audience for each station mentioned above?

Station	Target Audience
BBC Radio 1	The remit of Radio 1 is to entertain and engage a broad range of young listeners with a distinctive mix of contemporary music and speech. Its target audience is 15-29 year olds and it should also provide some programming for younger teenagers.
BBC Radio 2	The remit of Radio 2 is to be a distinctive mixed music and speech service, targeted at a broad audience, appealing to all age groups over 35.
BBC Radio 3	The remit of Radio 3 is to offer a mix of music and cultural programming in order to entertain and engage their audience, which is an audience of any age group.
BBC Radio 1 Xtra	BBC Radio 1 Xtra also targets 15-29 year olds. The remit of 1Xtra is to play the best in contemporary music with a string emphasis on live music and supporting new UK acts. This is the most likely radio station to play my artist.

What is the target audience for each music channel?

A media conglomerate, media group, or media institution is a company that owns numerous companies in various mass media, i.e. television, radio, publishing, motion picture and the Internet. 

What institutions/radio stations air indie rock/pop rock artists?
Popular institutions such as Walt Disney, Universal and Sony do not usually promote indie rock/pop rock music. However, it is likely that, if a song of that genre is played a substantial amount of times on Spotify, for example, one of the 'Big 3' will pick up on the fact that the artist/s are very popular among Spotify users, and will therefore promote the artist even further by signing them to their label.
This is uncommon, however, as indie rock/pop rock artists are usually promoted by what are known as 'independent institutions'. Independent institutions are essentially commercial since they need to sell sufficient copies of a track or sell their tracks to a radio station, for example. Their motivation may well be less commercial than artists signed to Sony etc, but most independent institutions etc have to sell their texts somehow in order to survive. The BBC, for example, buys and commissions a significant proportion of it's music to air on local and national radio, so, when indie rock/indie pop music is played on a radio, it will usually be played on stations such as BBC Radio 1-3.

What is the target audience for each music channel?

Channel	Target Audience
Heart	Heart’s core audience are aged between 25-44. People who tune into and watch the heart music channel make time for themselves and are ‘determined to squeeze the most of out of life. They are very social people who enjoy shopping, going out and spending time with friends and family.’
4Music	The 4Music brand is already known for music programming on both Channel 4 and e4, so it has equity with its target audience fo 16-34 year olds.
Viva	A great deal of the music on this channel seems to have bene built up with 16 year olds in mind
Kerrang!	The target audience for the Kerrang music channel are predominantly influenced by rock music. Their individuality has been shown within this music channel with the use of songs. The audience have many interests, however, the age group Kerrang usually attracts is of the age between 14-23.

Why are indie rock/pop rock artists featured on these radio stations and music channels?

Indie rock and pop rock music usually have a target audience of between 14-mid/late 20s, and, likewise, these radio stations and music channels have relatively the same target audience. Therefore, indie rock/pop rock artists are featured here because the genre's target audience matches the radio/music stations target audience. This means that the radio station and music channel will get a higher number of listeners/viewers.