Demographics

Demographics can be defined as the measurable characteristics of media consumers, with examples such as gender, social class, age etc. In media, demographics are used to pinpoint potential audience growth and to spot underperformance. All forms of media are targeted to certain audiences.
For example, Woman's Day, Cosmopolitan and Better Homes and Gardens are magazines that reach the female demographic, however beyond that, they target different types of women.
Media companies constantly tweak their products and they way they are advertised to hit a certain demographic group. The publisher of one of the women's magazines who follows demographic trends may decide her audience is becoming too old to attract the top advertisers.

1. A - Upper Middle Class (Higher managerial, administrative or professional job employment)
          Upper Middle Class: "The social group that has the highest status in society, especially               the aristocracy."

• This demographic group would consist of doctors, bank managers, astronomers, politicians etc. 
• Wealthier and better educated counterparts prefer music such as classical, blues, jazz, opera, choral, pop, reggae, rock, world and musical theatre. 
• An example of this classical music would be George Frideric Handel's 'Hallelujah' - popular in theatrical music etc. 

2. B - Middle Class (Intermediate, managerial, administrative or professional job employment)
          Middle Class: "The social group between the upper and working classes, including                       professional and business people and their families."

• This demographic group would consist of solicitors, lawyers, managers, higher management engineers etc.
• This social class prefers music a lot like the upper class, however technically updated, modern versions are preferable

3. C1 - Lower Middle Class (Supervisory or clerical and junior managerial, administrative or                 professional job employment)
            Lower Middle Class: "The social group between the middle and working classes."

• Individuals in the lower middle class tend to hold low status professional or white collar jobs, such as nursing, teaching or paralegal.
• These counterparts prefer music in the genres of pop, reggae, rock, world and musical theatre. 

4. C2 - Skilled Working Class (Skilled manual workers)
            Skilled Working Class: "The socioeconomic class that work for their wages including                   skilled and semiskilled laborer's and their families."

• The skilled working class tend to prefer listening to many of the same genres as the lower middle class, for example pop and rock, however, they will also listen to genres such as country and easy-listening music.
• These counterparts have job roles, again, much like the lower middle class, however they are highly likely to be lower paid as they earn an hourly wage.
• Jobs include food servers, miners and construction workers.

5. D - Working Class (Unskilled manual workers)
            Unskilled Working Class: "The socioeconomic class that work for their wages including             skilled and semiskilled laborer's and their families."

• The unskilled working class tend to prefer listening to many of the same genres as the skilled working class, for example pop and country, however, they will also listen to genres such as country and easy-listening music, as well as disco and 'gold oldies' etc.
• These counterparts have job roles similar to the skilled working class, and again, are paid hourly on minimum wage.
• Jobs roles in this aspect include car park attendants, cleaners and vegetable picker etc. 

6. E - Casual/lowest grade workers (Pensioners and others who depend on the welfare state for             their income)
          Casual/lowest grade workers: "Unemployed with state benefits only."

• These people tend to listen to cheap, popular music. The unemployed, again tend to listen to disco and pop etc, however, pensioners are likely to listen to golden oldies, and older forms of classical music.
• These counterparts are unemployed and live off benefits.