Nicholas Abercrombie
Hybrid Genres
Nicholas Abercrombie identifies the use of genre for media producers when he writes 'Television producers set out to exploit genre conventions'. His argument is that media producers can re use conventions, creating formulaic and conventional products that are familiar and appeal to the audience. He suggests that 'the boundaries between genres are shifting and becoming more permeable'. Abercrombie is concerned with modern television, which he suggests seems to be engaged in 'a steady dismantling of genre', as well as suggesting that genres are not fixed. They constantly evolve over time.
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